Like it or not, you need to make your presence known on the World Wide Web (www).
Nowadays that’s how people find other people, places and/or things. No longer do we search the newspaper or the “yellow pages” for names and addresses. Word of mouth is great but it only goes so far. Yes, someone heard about your club. Now what was the name? Where was it?
Our target audience is the woman (men are welcome too!), often a recent retiree, who has lots of energy and a desire to “give back”. Her skills are up to date. She is computer literate and she enjoys searching the web. She is looking for a group that does good in her local community and that looks as if it might provide her an opportunity to have fun and meet new friends.
So where does she look? She may search Google and type in “volunteer opportunities near me.” If she has heard of the name of your club she might type that into the search engine. She might look on Facebook or Linked in.
The question is will she find you there?
Make sure you have a website and that is easy to use, informative and up to date.
When a prospective member logs onto your web site does she land on a welcoming home page? That first page should have the name of the club, the address, phone number and other contact information. This home page should be colorful and have lots of pictures. It is also useful to put the days and times that you meet, where, and how to make a reservation. Also the home page should have an index or an easy way to navigate the site. Usually across the top of the screen is a list that might include links to events, officers, news and newsletters. There should be plenty of pictures with news about what you do and what you have planned.
Then there is Face book – it’s easy to set up and easy to change and easy to update. Best of all it is easy for people from all over to see your club and the fun and important things it does. They can then pass your information on to their friends.
There are many more of these networking sites that you can use for free to get your name out there.
But I can hear you muttering, “We can’t do that we don’t know how. None of us can use a computer so we can’t use social media and don’t know how to establish a website.”
There is help for this dilemma. Go to Google on the internet and type in free website builder. There are several free web builders listed and all their information. You can also check in with your local high school. They may have students who are willing to help you for community service points. Or ask your computer-literate grandchildren.
So there is no excuse, we are in the 21 Century. Life is digital and we all need to be connected! See you on the internet!